The Go-to-Market plan,
ready to generate results.
We build custom projects combining strategy, execution, and technology, constantly adapting activities and resources to maximize the ROI of your investments.
book a callWhat is it about?
Go-to-Market that scales with you, always.
Most Go-to-Market projects outsourced to external partners lose effectiveness over time because they follow a rigid path, based on original briefs and specifications deemed unchangeable, failing to adapt to shifting needs and market signals.
Our integrated projects are different: flexible, modular, dynamic.
Otto constantly adapts projects to the dynamic context of your business to ensure you always have the best execution of Go-to-Market activities.
Are corporate goals shifting? Is the target not responding as expected? Or are new market data emerging? We immediately reshape activities, reallocating resources and priorities with surgical precision. This flexible approach converges towards the main goal: your concrete and measurable success, with tangible results that exceed expectations.
“Otto non è una semplice agenzia, ma una combinazione di consulenza strategica e di servizi completi, davvero ready to use.”
Nadia Masuzzo • Events ManagerWhat does your Go-to-Market aim at?
We make your company relevant where it really matters, building and amplifying a consistent story across owned media (website, blog, social), paid media, and industry publications.
Content Marketing, AI SEO, social media management, paid advertising campaigns, digital or physical events, media relations.
- Increase in brand awareness
- Growing engagement on key owned channels
- More inbound opportunities on your website
Line Method
Not sure where to start?
Enough with endless analysis and assumptions. Discover how the Line Method allows you to unlock your real potential in the market.
Discover howThe operational heart of your Go-to-Market
Your Go-to-Market engine is safe with Otto. We intercept opportunities, nurture relationships, amplify organic visibility, optimize performance, ignite social conversations, and convert visits into revenue.
Account Based Marketing
We build targeted campaigns on your strategic accounts, designing personalized experiences that accelerate purchase decisions.
- •Mapping and profiling of target key accounts (ICP/Target Accounts)
- •Development of personalized assets and experiences at the account level (1-to-1 / 1-to-few)
- •Touchpoint integration and alignment with the sales team (Sales Enablement)
- •Engagement tracking and open opportunity monitoring on strategic accounts
AI Applied GTM Solution
We leverage artificial intelligence tools for analysis, automation, and optimization, so you invest where the return is highest, without waste.
- •Audit and rationalization of the marketing tool stack with AI integration
- •Development of custom automation agents and prompt systems to speed up content creation
- •Predictive analysis of pipeline data and high-yield channel identification
- •Team training for the daily adoption of AI technologies in operational processes
Content Marketing & AI SEO
We create value-added content for your customers (articles, guides, reports) and optimize it to be easily discoverable on AI and search engines.
- •Definition of the strategic editorial plan focused on target pain points
- •Writing of blog posts, whitepapers, case studies, and downloadable guides (Lead Magnets)
- •Advanced SEO optimization for both traditional search engines (Google) and generative search (SGE)
- •Multichannel content distribution and asset repurposing strategies
Partner Marketing
We help identify, train, and engage partners. We design incentive programs and campaigns to grow your indirect sales channel.
- •Design of incentive and certification programs for partners and distributors
- •Co-design of Joint Marketing Plans and strategic co-marketing campaigns
- •Creation of partner enablement kits including presentations, assets, and guidelines
- •Continuous monitoring of partner channel performance and generated revenue
Marketing Automation
We automate Go-to-Market processes to save time, prevent errors, and keep your relationship with your contact base alive.
- •Design and implementation of behavior-based lead nurturing workflows
- •Setup of email, SMS, and automated notification triggers to keep leads warm
- •Two-way integration between automation systems and corporate CRM
- •Lead scoring and automatic routing of sales-ready opportunities to the commercial team
Performance Marketing
We manage online advertising across Google, LinkedIn, and Meta. Monitor results in real-time directly from our dashboards.
- •Strategic planning and budget allocation on Google Ads, LinkedIn Ads, and Meta Ads
- •Creation of creative variants (copy and visuals) with an iterative A/B testing approach
- •Constant monitoring of conversions and daily bidding optimizations
- •Transparent real-time reporting via dashboards integrated into Otto Energy
Data Scraping & Social Selling
We grow your social presence with initiatives that generate real conversations, social proof, and interactions, both on corporate pages and personal profiles.
- •Identification of target decision-makers (C-Level/Buyers) on LinkedIn
- •Customized Social Selling programs for the business development team
- •Content sharing and relational nurturing on personal profiles to establish trust
- •Ethical scraping of public data to identify purchase signals or role changes in target companies
UX/UI & Website Development
We design and develop custom websites and tools aligned with your brand identity, optimized for user experience and conversion rate.
- •User experience (UX) and visual interface (UI) design aligned with the brand system
- •Development of high-performance, SEO-optimized corporate websites and landing pages
- •Conversion Rate Optimization (CRO) to maximize the transformation of visits into real leads
- •Native integration with contact forms, web analytics, and corporate databases
Contest and Gamification
We design interactive contests, loyalty programs, and gamification to engage your target and meet business objectives.
- •Ideation of creative concepts for interactive contests or loyalty programs
- •Software development and technical setup of gamification platforms
- •Legal support and compliance management for prize draws and contests
- •Multichannel promotion strategy to maximize participant engagement
The technology powering your Go-to-Market
Our projects don't stop at strategy. Through our proprietary Otto Tech platforms, we transform data and industry benchmarks into immediate and actionable decision-making tools, increasing visibility, control, and decision-making speed.
Otto Energy
A centralized console to track budgets, pipelines, and conversions in real time, eliminating data fragmentation.
Funnel & CRM Cockpit
Pipeline dashboardOtto Industry Insights
Compare performance with real industry benchmarks to optimize campaigns and messaging based on historical data.
Solution Finder
SUPPLIERS SOURCINGReady to scale your B2B Go-to-Market?
Book a 15-minute introductory call to run an initial scoping assessment on your business challenge.
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