Consys.it is an Italian system integrator specialized in ICT and cybersecurity solutions, with a solid business model based on technological integration, strategic consulting, and high-level managed services. It operates in the B2B digital sector, positioning itself as a key partner for medium and large enterprises as well as Public Administrations.
The initial challenge lay in the need to relaunch the company's positioning in its target markets while constructing a structured communication and go-to-market journey. The objective was to highlight the company's distinctive expertise and build an acquisition engine capable of attracting new enterprise clients.
The Positioning Challenge
In a crowded market like cybersecurity, differentiation is crucial. Consys.it needed a strong positioning, capable of going beyond the simple listing of technical solutions or partner brands. The primary need was to communicate a clear value: the ability to monitor and govern the security of client infrastructures with competence, discipline, and timeliness.
Monitoring and protection of enterprise network infrastructures
The Concept: The Qing Army
To define the new identity, we developed a concept inspired by the Qing army, a historical symbol of military discipline, tactical agility, and border protection.
Just as an elite force defends territories with rigor and coordinated strategy, Consys.it presents itself to the market as the strategic partner that monitors, controls, and safeguards the integrity of corporate data and information assets.
The New Visual Identity
Consys.it's visual identity was redesigned to reflect this dual value of stability and reactivity:
- Solidity and Security: Clean, stable, and defined geometric shapes that evoke a sense of security, continuity, and reliability over time.
- Movement and Innovation: Dynamic digital patterns and flow lines representing technological innovation and prompt responsiveness to cyber threats.
The management console for cyber incident response
This visual combination perfectly conveys Consys.it's soul: a robust and authoritative partner, yet flexible and ready to govern the shifts of the digital market.
"A compact, responsive, and reliable force that protects and guides companies through their digital journey." — Your Trusted Army of Security