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Jul 17, 2026•13 MIN READ•Strategy

What is B2B Go-to-Market: An Analysis of the 3 Structural Failure Points in Product Launches

What is a B2B Go-to-Market strategy? A technical analysis of the three structural errors in the GTM process and the solutions to bridge the execution gap to your first 50 paying customers.

Jul 17, 2026•11 MIN READ•Events

Sustainability and Data Protection in B2B Events: The Cost of Treating Compliance as Red Tape Instead of a Conversion Asset

Sustainability, data protection, and compliance in B2B events: how to transform regulatory constraints (GDPR, ESG) into competitive advantages of trust and funnel conversion.

Jun 06, 2026•6 MIN READ•Marketing

Strategia demand generation 2026: i 3 step che separano chi genera pipeline da chi genera rumore

May 20, 2026•7 MIN READ•GTM

The problem is not marketing. It is the process that nobody ever designed.

There is a 2024 data point we keep bringing into client conversations because it describes precisely the problem we see every day. According to the Forrester...

May 06, 2026•5 MIN READ•Brand Strategy

Your brand exists on ChatGPT. Have you decided how?

There is a new stakeholder in B2B purchasing processes. They don't have an official role, don't attend meetings, and don't reply to emails. Yet in 2026, they are...

May 06, 2026•5 MIN READ•Sales Alignment

Your sales process involves 10 people. How many does your Go-to-Market strategy actually know?

A few months ago a client brought us a problem we knew well. The deal had progressed for weeks. The champion was convinced, the budget was there... then it froze.

May 06, 2026•4 MIN READ•Events

430% ROI. Why B2B events are still the most underestimated channel

The ROI of B2B events is rarely measured the right way. Not because data is missing: because the wrong things are being measured.

May 06, 2026•8 MIN READ•GTM

Only 37% of B2B companies truly run an integrated Go-to-Market. The rest just have a marketing plan.

A marketing plan and a Go-to-Market strategy are not the same. Confusing the two is probably the number one cause of wasted budgets in B2B...

May 06, 2026•5 MIN READ•Product Launch

75% of B2B Product Launches fail to meet targets. The product is almost never the issue.

The product was good. The team knew how to sell it. The launch results were disappointing.